NEA Task 2: Introduction to Bauer Media Group:

 Bauer Media group is a large media conglomerate who have many areas of digital modern media as well as traditional print media like magazines. According to Bauer’s Their audience comprises of 25 million adults in the UK. In terms of digital media, Bauer have 49 radio stations within their portfolio. A few examples include all absolute radio stations specialising in specific genres like country as well as era’s such as the 90’s. Magic are also owned by Bauer and the audience tends to be of an older demographic whereas Kiss FM is tailored to a more younger audience pool.  

They are the biggest media distributor in Europe with a major market in England, Germany and Poland. The also have the largest circulation figure.  

They are also heavily involved in various initiatives such as Bauer Academy and Cash For Kids. 

Their aim is to provide information and be a source of entertainment for their large audience and they have become very successful. The history of Bauer is that it started in 1875 by Heinz Bauer and is situated in the city of Hamburg in Germany but it's operation spans over 20 world countries. The printing plants are high performance so that the company can keep up with demand and are located in Wykroty and Chienchanow. Each of these produce over 50 periodic magazines which are sold across Europe. The company has an established heritage of over 140 years. Bauer is still owned within the family, presently by Yvonne Bauer whom is Heinz Bauer's Granddaughter.

 

In terms of traditional print media, Bauer host a wide range of titles for different age ranges such as Grazia, Classic Cars and Bella also.  These are predominantly catered for women, adolescents or perhaps young adults. Over 600 titles are owned by Bauer which makes them one of the largest magazine distributors in Europe. This accounts for 400 print titles and more than 100 digital products. The aim is to entertain, inform and be a source of creativity to an audience of all ages. Their products include well researched content, captivating experiences and also tailored guidance in getting the greatest amount of pleasure from their hobbies and interests so that their needs are met

 

A key revenue generator for Bauer is advertisement, and it is listed on their website and you are encouraged to promote through them. 

 

They also own a large events business on top of their success in magazines, radio and other digital formats. This comprises of a wide breadth of events like concerts with world famous bands like rock legends Zepplin.